Norfolk VA (November 22, 2011) – The Hospitality Sales & Marketing Association International (HSMAI) will recognize VisitNorfolk with a Bronze Adrian Award for public relations excellence for its winning entry in the 55th annual Adrian Awards, the largest and most prestigious travel marketing competition globally.

This year’s contest attracted nearly 1,000 entries from around the world, with entries judged by top executives from all sectors of the industry. On Feb. 27, 2012, HSMAI will pay tribute to VisitNorfolk during the annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives at the New York Marriott Marquis.

The award was presented to VisitNorfolk for its efforts to reposition Norfolk VA as a city with a diverse array of offerings, such as a thriving culinary scene and a charming downtown area. The campaign involved the development of an in-depth itinerary to showcase the city’s finest activities, cuisine and art, highlighting Norfolk VA as a value-driven seaport destination for visitors of all ages.

“We are pleased be awarded for our efforts by this prestigious organization,” said Donna Allen, Vice President of Sales and Marketing. “This acknowledgement demonstrates our continued commitment to showcasing Norfolk’s cultural growth, and our ongoing endeavors to attract a wide-range of visitors.”

In addition to celebrating VisitNorfolk’s award-winning work, the Gala and dinner reception honors lifetime achievement, as well as the “Top 25 Most Extraordinary Minds in Sales and Marketing.” All winning entries will be accessible in the Adrian Awards Winners Gallery online following the gala at

Norfolk, VA

One of the Mid-Atlantic’s most exciting destinations, Norfolk VA attracts thousands of travelers each year to enjoy its lively waterfront downtown which is easily walkable and alive with eclectic dining options, a rich arts scene, high-end shopping and fun, year-round special events. For four hundred years this dynamic heart of Virginia’s storied sea front region has offered a vibrant blend of history and heritage, contemporary attractions, outdoor adventure and the Commonwealth’s most revered cultural institutions. For more information about Norfolk VA, visit the city on the Web at or call 757-664-6620 or toll free at 800-368-3097.