Norfolk, Va. - July 3, 2007 – Norfolk Convention and Visitors Bureau (NCVB) recently announced that it has been awarded accreditation from the Destination Marketing Accreditation Program (DMAP). DMAP is an international accreditation program developed by the Washington, DC based Destination Marketing Association International (DMAI). In earning the DMAP accreditation, destination marketing organizations (DMOs) communicate to their community, buyers and potential visitors that their DMO has attainted a significant measure of excellence.
“NCVB is proud to be recognized as one of only 27 fully accredited CVB’s in the world,” said Anthony DiFilippo, President and CEO of the NCVB. “This designation affirms the trust our business partners, meeting planners and visitors place in us. Accreditation involved providing evidence that we were in compliance with 54 mandatory standards and 33 voluntary standards across all spectrums of our operations. It validates that the excellent results our team continues to produce are the byproduct of consistent application of some of the best practices and techniques in the industry.”
“By applying for and receiving DMAP accreditation, the NCVB has demonstrated a commitment to quality programs and services,” said Barry Biggar, CDME, DMAP Board Chair. “Earning DMAP accreditation tells the Norfolk community and potential visitors that your DMO has attained a measure of excellence assuring that their trust is well placed and their business in good hands.”
NCVB achieved this excellence through their mission of generating economic growth for Norfolk by producing high volumes of visitors, tax revenues, and travel related jobs.
DMAP accreditation standards cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligences, innovation and stakeholder relationships.
DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination marketing. For additional information on DMAP visit www.destinationmarketing.org.