Norfolk, Va. (June 18, 2010) –The Norfolk Convention and Visitors Bureau (NCVB), the official destination marketing organization for the City of Norfolk, is proud to officially unveil its new name, VisitNorfolk.

The name change is the result of feedback obtained from several recent focus groups and studies contracted by the organization’s management and board of directors in an attempt to identify consumer awareness and expectations of Norfolk as a destination. The studies ultimately revealed the need for more updated and user-friendly branding, as well as identification of just what role a convention and visitors’ bureau plays.

“Tourism is vitally important to Norfolk,” points out Anthony DiFilippo, president and CEO, VisitNorfolk. “It is our job to successfully market Norfolk as a competitive destination to the potential consumer – the meeting planner, the business traveler and those looking for a vacation get-away.  To be successful, we not only need to keep our brand fresh and recognizable, but our marketing efforts need to utilize all of the tools and technology at our disposal.”

In late March of this year, VisitNorfolk announced the relaunch of its Web site, www.visitnorfolktoday.com, a one-stop destination shopping tool designed to seamlessly fulfill every aspect of a visitors needs.

For more information, go the VisitNorfolk’s Web site at www.visitnorfolktoday.com

~ Norfolk, Virginia ~

One of the Mid-Atlantic’s most exciting destinations, Norfolk, Virginia attracts thousands of travelers each year to enjoy its lively waterfront downtown which is easily walkable and alive with eclectic dining options, a rich arts scene, high-end shopping and fun, year-round special events. For four hundred years this dynamic heart of Virginia’s storied sea front region has offered a vibrant blend of history and heritage, contemporary attractions, outdoor adventure and the Commonwealth’s most revered cultural institutions.  For more information about Norfolk, visit the city on the Web at www.visitnorfolktoday,com or call 757-664-6620 or toll free at 800-368-3097.