Sales Team

Meetings and Conventions

Dawn Whittaker

Director of Sales

Dawn’s career began at Universal Studios in Orlando, FL over 20 years ago. She has worked in many cities and states along the southeast coast, in a variety of roles on the hotel and destination management side of the industry. Dawn’s unique experience has afforded her the opportunity to understand the needs of the clients, while also creating memorable events. She is a natural communicator and relishes at the chance to showcase Norfolk, while gaining lifetime friendships in return. Not originally from the area, her admiration with Norfolk grew from the rich history, diverse ethnicities and expanding culinary scene. When not working, Dawn enjoys weekly date nights with her husband, family time, cooking and traveling.

Katie Castano, CGMP

Sales Manager

Katie handles the Southwest territory and Sports Market for VisitNorfolk. She has been in the hospitality industry for over 20 years and hospitality is her passion. Connecting with clients is effortless and natural to her, just like promoting the city of Norfolk to meeting planners and their attendees. "Its rich culture and unique experiences are a destination that meeting planners must see and visit," claims Katie. When not selling the city, you will find her rooting for her hometown football team, the Kansas City Chiefs, working out, running, traveling, being around her husband, two stepdaughters, her dog Benji and laughing with friends while enjoying a good glass of wine.

Rita Matthews

Sales Manager

Rita manages group sales for the association and corporate market segments throughout the Southeast. Vertically, she also acts as sales liaison to the Kellen Company. Rita began her hospitality career 20 years ago in Coastal Virginia and is recognized as a trusted industry leader, mentor and friend. After 16 years in hotel sales, Rita made the change to destination management. She loves being an ambassador for Norfolk and site visits are her favorite! The fast pace, highly social and visible aspects of the job make it a perfect match for Rita’s personality and skill set.

Vianetta Johnson, CMP

Sales Manager

Vianetta has worked in the hospitality industry for over 25 years. She handles the Northeast territory and all markets including multicultural, transportation and shipping. Vianetta enjoys building relationships and believes clients buy from their friends or those they like. Her favorite scene in Norfolk is the amazing waterfront and says, "if you love the water, you will love the city." She is proud to call Norfolk home and is thrilled about its growth over the years. Vianetta is a foodie and loves to recommend hidden jewels found throughout the city to her clients. In her spare time, you can find Vianetta salsa dancing or spending time with family.

Wayne Callis, CGMP

Sales Manager

Wayne oversees the Government and Military group markets for VisitNorfolk and is a Certified Government Meeting Professional. He enjoys connecting with his clients and making them feel at home while showing all Norfolk has to offer for their meetings, conferences and events. Wayne is a native of the city and a great resource on Norfolk’s rich history, restaurants, venues, and events. He loves Norfolk for its water views, friendly people and cuisine. His favorite neighborhood is Ocean View, where he grew up but enjoys all of the different districts in the city for their own style and flair.

Sherri Thadeus

National Account Manager

Sherri primarily handles the association market out of the Washington, DC metropolitan area. She knew from the start she would always be in the hospitality tourism industry as it’s been her passion for over 25 years. She is a natural for the convention and meeting industry and has a keen ability to match her clients’ needs with the right destination package for any size group. She looks forward to sharing her enthusiasm of Norfolk and its waterfront charm with those in the group business industry. When not working, Sherri enjoys kayaking, biking and walking with friends and family as well as volunteering at the local food bank.

Tour and Travel

Melissa Hopper

Associate Director of Tour & Travel

Melissa has worked at VisitNorfolk for over 20 years with her career first starting as the Visitor Advisor while attending Old Dominion University. She has held positions in Visitor Services, Convention Services and is a 15-year veteran sales team member. Melissa loves selling Norfolk for there is always something new to offer and experience. Her sales territories include domestic/international tour and travel, online travel agents, military reunions and leisure. Growing up in Coastal Virginia, Melissa has always loved showing off her hometown to clients. Expect on visiting a few of her local favorite childhood spots when you schedule a site tour!

Dana Howe

Consumer Sales Manager

Born and raised in the area, Dana considers herself to be a true local. She is married to a retired US Navy Senior Chief and mom to three kids, two of which have paws. Dana considers herself fortunate that both her daughter and husband are able to experience the same traditions that she cherished growing up in the area. Dana has been working in the city for over 25 years and is approaching her 18-year anniversary with VisitNorfolk. Two of the many things that she loves about her job are the people and friends met along the way and watching the city transform over the past quarter of a century. Dana proclaims, "what a ride it has been" and is loving every minute of it!