Long before he started rapping, Rob49 had that DIY mentality instilled in him. Born in New Orleans in 1999, and growing up at the intersection of projects in the 4th and 9th Wards (that’s where the “49” in his rap handle comes from), Rob had to adapt to the harsh realities of his environment on his own, part of where the energy in his music originates. That energy has translated to co-signs from Say Cheese founder Shawn Cotton and Mississippi State basketball star Lamar Peters. Since he stumbled into his first studio session in April, he put in work, culling beats from YouTube and local producers. In 2020 alone he put out three propulsive tapes —4our the World, Vulture, and Krazy Man—building buzz in his city. It’s no mystery: on each project he sounds unbelievably poised and possessed by the beat, breathlessly digging into stories about his hood and come-up. ” His current mixtape 4God is a new sound the music industry surely loves!
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