Norfolk Tourism Foundation

What Does Tourism Do For Norfolk?

Tourism is the 3rd largest economic driver for our city. In fiscal year 2022, our support of local businesses and community leaders led to $136 million in economic impact.

The Foundation supports our local workforce and tourism industry, in turn uplifting the experience for our residents and visitors. Our goal is elevating our city from “nice to see” to necessity.

Make an impact

Financial contributions support educational programs such as scholarships, internships and professional development opportunities for industry associates.

The Norfolk Tourism Foundation is a 501 (c) (3) charitable non-profit organization.

About Us

Every industry has a heart. For the hospitality and tourism industry, our heart is the people who make our industry thrive.

Our Foundation finds innovative ways to keep our workforce growing and innovative. 

Since 2004 the Norfolk Tourism Foundation has supported our industry with educational programs, research projects, workforce development and advocacy for our industry.

how we’re helping

See how we’re supporting hospitality workers via professional development opportunities, local students through scholarships, and tourism research to help our city grow and thrive.

Working in Hospitality

Hospitality /tourism is one of the largest industries in Norfolk. This industry is diverse, creative and full of possibilities.
Learn More

Upcoming Events and Sponsorship Opportunities

Get involved with the Norfolk Tourism Foundation by attending or sponsoring an event!
Learn More

Who is the Foundation?

Learn more about the impassioned people who lend their time, energy and efforts to serve on our Foundation’s Board of Directors.
Learn More

What Does Tourism Do for Norfolk?

Learn why the Norfolk Tourism Foundation’s mission matters, and see how you can get involved!
Learn More

How We Are Funded

Private Foundations Grants: We’re supported by donations from local, privately held foundations. We also apply for grants to further our mission in the community.

Fundraising Events: We put the fun in fundraising with several events including Cruise for a Cause, Town Point Virginia Wine Fest chalets and Gourmet Golf Tournament.

Individual Donations: In addition to being the backbone of our community, small business owners and and local individuals play an important role in supporting our industry.


Norfolk welcomes all for exceptional experiences. The Norfolk Tourism Foundation supports a robust city-wide tourism industry through research, workforce development, customer service training and education.

Contact Us

Kelsey Backe
Foundation Director


The NTF was founded in 2004 to generate relevant research about the tourism industry’s positive impact on the local economy to demonstrate that travel is essential to enhancing the quality of life in our region. Since its inception, the NTF has participated in 17 research initiatives including a study on the Profile and Economic Impacts of Visitors to Norfolk, the 2020 Regional Branding Initiative, and Visitor Spending Trends.

About US

Learn more about VisitNorfolk, our mission, and our city.

About Us

Learn More

Job Openings

Learn More

Board of Directors

Learn More

Tourism Matters

Learn More

National Travel and Tourism Week

Learn More


Learn More

Our Foundation

Learn More

Contact / Staff Directory

Learn More

Contact Sales Team

Learn More