VisitNorfolk, in partnership with the Norfolk Tourism Foundation (NTF), is proud to celebrate the U.S. Travel Association’s National Travel and Tourism Week (NTTW), held May 3-9, recognizing the vital role tourism plays in driving economic growth, creating jobs and enhancing quality of life in Norfolk.
As part of this annual celebration, VisitNorfolk and NTF honor individuals and teams who deliver exceptional service through the Champions of Hospitality Awards. These awards recognize front-line and behind-the-scenes professionals who help shape memorable visitor experience and elevate Norfolk’s reputation as a welcoming destination. Nominations are submitted by peers, colleagues and guests who have experienced their outstanding service firsthand.
Among these honors, one individual is selected for the Peter G. Decker Jr., Hospitality Associate of the Year Award, recognizing a hospitality professional who consistently demonstrates excellence, leadership and a commitment to service in their field.
This year also marks the introduction of the Lisa MacKenzie Customer Service Award, created in memory of a beloved VisitNorfolk team member who dedicated more than 15 years to welcoming visitors to the city. Known for her warmth, knowledge and genuine kindness, MacKenzie left a lasting impression on everyone she encountered. The award honors a nominee who embodies her spirit of hospitality, passion for Norfolk and unwavering dedication to service.
Winners Lounge
Champions of Hospitality award winners are invited to celebrate in the Mermaid Market at 232 E. Main St. in Downtown Norfolk during the week of May 4-9, 2026. As a Champion, enjoy 15% off merchandise in the Mermaid Market. Excludes: markdown items, HRT passes, and EZ passes. Offer valid in-store only.
Peter G. Decker, Jr. Hospitality Associate of the Year
Jessica Franklin
St. Mary’s Home
Jessica Franklin has served as a receptionist at St. Mary’s Home for 20 years, helping create a welcoming environment for more than 100 children and young adults with disabilities at any given time. Known for her personal connections, she recognizes every resident, past resident, family member, staff and visitors by name, consistently going above and beyond to make everyone feel at home.
Lisa Mackenzie Customer Service Award
Dane Bohrer
Owner, Copy Connection
Dane Bohrer serves as a key partner to Norfolk’s business and tourism community through his work at Copy Connection, producing signage, brochures, programs and other materials essential to events and visitor experiences. While his role operates largely behind the scenes, Bohrer is widely known throughout downtown Norfolk for his reliability, kindness and willingness to help others. Much like Lisa MacKenzie, he has built lasting relationships across the community, with many knowing him by name and valuing his commitment to making Norfolk a better place. His dedication to supporting local businesses, organizations and events reflects the spirit of service and hospitality this award was created to honor.
Champion of Hospitality Winners
