“Pivoting, Resilience, and Building Legacy Brands: Lessons from Music to Whiskey and Beyond”
Room 1201, Diehn Fine & Performing Arts Center
Room 1201, Diehn Fine & Performing Arts Center
Kevin MaC’s special guest will be legendary country music producer, songwriter and label president Keith Stegall, who will help discuss the future of the music industry and how to create revenue.
Kevin MaC is the epitome of entrepreneurial vision, resilience, and the power of adaptability. With the respect from Titans in Entrepreneurship and business such Mark Cuban, Rick Hendrick (Hendrick Motorsports/Nascar), and David Heath (Bombas Socks) as his journey spans the ever-evolving worlds of music, tech innovation, and spirits, demonstrating his exceptional ability to pivot, lead, and succeed in multiple industries. Through his experience as the founder and CEO of MaC Music Group, TIKPIK, and Elsie Marshall All American Strait Bourbon Whiskey, Kevin’s story is one of transformation, creativity, and perseverance—qualities essential for modern entrepreneurs and dynamic teams.
