New Orleans rapper and Hip-Hop connoisseur Curren$y thrives on making music on his own terms. With his “Jet Life” mantra about living life to the fullest, the savvy rhyme spitter (why do you think they call him “Spitta”?) is focused on a lyrical devotion to the truth and authenticity. It’s because of this ethos that the man born Shante Anthony Franklin has transcended any regional rap stereotypes to become a favorite of bloggers, critics, fans and everyone in between. Now aligned with Atlantic Records., the plan is to let Spitta be himself, but have even more people get acquainted with the Jet (Just Enjoy This Sh*t) Life.
Inspired by a litany of Hip-Hop heavyweights (“You’re putting your voice on top of some shit, you gotta say something.”) including Slick Rick, Snoop Dogg, Camp Lo, DJ Quick, A Tribe Called Quest, OutKast and 8Ball & MJG, by 2002 the young Curren$y took his talents to Master P. Signing a recording deal with No Limit Records, he was a member of the 504 Boyz. Only two years later, he switched over to Cash Money Records, becoming the marquee artist of Lil Wayne’s then fledgling Young Money Records. The experience with the hometown labels taught him not only how to be a team player but about the type of artist he wanted to be.
“I was in other places. The verse before would be about possibly decapitating somebody with a shotgun and boatloads of cocaine,” recalls Curren$y. “So young me was like, so I shot him too and I got two keys out of the ten. Then I would try to sneak in something else about how I got the newest Jordans and this that and third to still be myself.”