The HU is a band from Mongolia that blends hard rock and traditional Mongolian throat singing. Their first two videos (“Yuve Yuve Yu” and “Wolf Totem”) immediately went viral garnering the band over 30 million views. The explosive reaction to The HU resulted in a number of features about the band in global media such as NPR, GQ, The Independent, VICE, ET India Times, Playboy Mexico, Jack Canal+Fr, Hong Kong 01, DW as well as a sold out European Headline tour.
The Hu stands for the Mongolian root word for human being, inspiring their original style of music that they call “Hunnu Rock.” The band pull Inspiration from the Hunnu, an ancient Mongolian empire better known as The Huns in western culture. Their music is deeply embedded with their ancient culture, even integrating old Mongolian war cries and poetry into their lyrics.